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RJWAKTIST - Update Sales Promotions

RJWAKTIST - Update Sales Promotions

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Description

You can use this report to update sales promotions. The updated actual data is posted to the corresponding sales promotion during the live run.
The report output indicates the profitability of the corresponding sales promotion up to this time.

You can determine the sales promotion to be updated by specifying the validity period or by specifying its name. If a validity period is specified, the system updates the sales promotions that are within the validity period.

Calculating actual data:

  • Number of sales activities
    The system determines the number of sales activities for the sales promotion. If there are no sales activities for the promotion in the system, any data entered manually is not overwritten.
  • Number of trial items
    The system determines the number of trial items that result from the sales promotion. Trial items that were already converted to a standard item are not taken into account. These trial items are counted as standard items.
  • Number of free items
    The system determines the number of free items that resulted from the sales promotion. Free items that have already been converted to a standard item are not taken into account. These free items are counted as standard items.
  • Number of standard items
    The system determines the number of standard items that resulted from the sales promotion. Trial and free items are counted as standard items if they have already been converted to a standard item.
  • Return rate
    The return rate is determined from:
    (No.trial subs + no.free subs.) / number of sales activities
  • Success rate
    The success rate is determined from:
    No.standard subs. / no.sales activities
  • Number of terminated subscriptions
    The system determines terminated standard items that resulted from the sales promotion.
  • Number of reversed subscriptions
    The system determines the number of reversed items (all item types) that resulted from the sales promotion.
  • Costs of sales promotion
    If a CO order is specified in the promotion, the costs are determined for the CO order.
  • Costs per order
    The costs per order (CPO) are determined from:
    Actual costs / number of standard subscriptions

Output

The report outputs the values of all updated sales promotions. The changes are posted in the corresponding sales promotion.

Example:

Sales promotion: ...
Status of actual data: ....
Planned Actual
--------------------!--------------------------------------------------
No.sales activities ! ... ...
No.trial subs. ! ... ...
No.free subs. ! ... ...
Return rate ! ... ...
No.standard subs. ! ... ...
Success rate ! ... ...
Terminated ! ... ...
Reversed ! ... ...
CO order ! ... ...
Costs ! ... ...

Example

Possible scenario:
Display the success of all sales promotions in the 4th quarter of 1998:

Entries on selection screen:
Sales promotion: "" to ""
Validity period: "10/01/1998" "12/31/1998"






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