Kontakt

Ansicht
Dokumentation

Business Content for Pharmaceuticals ( RELNBW_330_BCT_ISUPHARMA )

Business Content for Pharmaceuticals ( RELNBW_330_BCT_ISUPHARMA )

rdisp/max_wprun_time - Maximum work process run time   CPI1466 during Backup  
This documentation is copyright by SAP AG.
SAP E-Book

Short text

Business Content for Pharmaceuticals

Use

As of BI Content 3.3 Add-On, there is extended Business Content for SAP Pharmaceuticals. The extended Business Content is referred to as Pharmaceutical Sales Analysis (Sales Analysis Based on IMS Data).

You can use this solution to carry out Call Sample Detail (CSD) Reporting and Territory Sales Analysis, to enable and improve efficient sales analysis within your company, for the U.S. market. For the Sales Analysis based on IMS data part of the solution, an integration of data from various sources into the SAP Business Information Warehouse (BW) has been carried out:

  • Data from an external provider (IMS Health) at prescriber (doctor) level
  • Territory and activity information out of the SAP Customer Relationship Management System (SAP CRM).

This data allows analysis of sales planning and market research, and you can use it for:

  • Sales representative compensation based on performance
  • Sales targeting of prescribers
  • Sales force alignment.

CSD information is transferred into BW in order to be analyzed there with the external IMS data.

The second part of the content for BW 3.3 is the enhancement of the Business partner with attributes specific to the pharmaceutical industry, extracted from SAP CRM.

The major components of BW-Pharmaceuticals are:

  • Territory Management
  • Activity Management

The following Business Content is available in BW 3.3 content:

Newly created business content objects

The following scenario is new:

Call, Sample, Detail (CSD)

The following roles are new:

Pharmaceuticals sales representative - ,,(SAP_BW_PH_SALES_REP_US)

IMS Health USA analysis -,,,,,,(SAP_BW_IMS_USA_ANALYSIS)

The following queries are new:

MyTerritories - (0CRM_TRPR_Q0001)

MySales Development - ,,(0PH_C01_Q0001)
Combined Sales - ,,,,(0IMSU_C02_Q0002)
Sales Growth,, - ,,,,(PH_C01_Q0005)
Sales and Samples,,- ,,(0PH_C03_Q0001)
Activities and Samples -,,(0PH_C03_Q0003)
Sample History -,,,,(0PH_C03_Q0002)
Activity Overview - ,,,,(0PH_C02_Q000)
Activities per Product -,,(0PH_C03_Q0004)
Top n Prescriber -,,,,(0PH_C01_Q0004)
Market Volume -,,,,(0PH_C01_Q0002)
Market Share -,,,,(0PH_C01_Q0003)

The following pre-query is new:
myTerritories,, -,,,,(0CRM_TRPR_Q0001)

The following InfoCubes are new:
Territory Sales Data,,-,,(0PH_C01)
Activities (Header) -,,,,(0PH_C02)
Activities (Item) -,,,,(0PH_C03)

The following ODS Objects are new:
Territory Sales Data,,-,,(0PH_DS01)
Activities (Header),,-,,(0PH_DS02)
Activities (Item),,-,,(0PH_DS03)

The following InfoSources are new:
Business Partner Groups (Master Data),,- (0BP_PH_GR)
Business Partner Specialties ,,,,- (0BP_PH_SP)
Business Partner Specialties (Text),,- (0BP_PH_SP_TEXT)
Business Partner Segments (Mstr.Data),,- (0BP_PH_SEG)

The following DataSources are new:
BW Extraction: Pharma BP Group/Subgroup - (0CRMPHAM_BP_FRG10_ATTR)
BW Extraction: Pharma BP -Qualification -,,(0CRMPHAM_BP_FRG21_ATTR)
BW Extraction: Pharma BP - RPM Bricks -,,(0CRMPHAM_BP_FRG30_ATTR)
BP Qualification -,,,,,,,,,,(0CRMPHAM_BP_FRG21_ATTR)

The following Characteristics are new:
Additional Qualification -,,,,,,,,(0BP_PHADDQ)
Business Partner Brick / Region -,,,,,,(0BP_PHBNUM)
Function -,,,,,,,,,,,,(0BP_PHFUN)
Group to Which Partner Belongs -,,,,(0BP_PHGROUP)
Nanobrick to Which Partner Belongs -,,,,(0BP_PHNBRIK)
Position -,,,,,,,,,,,,(0P_PHPOS)
Specification / Qualification Key -,,,,,,(0BP_PHSKEY)
Subgroup to Which Business Partner Belongs -,,(0BP_PHSUBGR)
Branch of Study of the Business Partner -,,,,(0BP_PHSUDY)
Delete Flag -,,,,,,,,,,,,(0PH_DELFLAG)
Default Specification Identifier -,,,,,,(0PH_DEFSPEC)
Created On -,,,,,,,,,,,,(0PH_CREATON)
Created By -,,,,,,,,,,,,(0PH_CREATBY)
Changed On -,,,,,,,,,,(0PH_CHANGON)
Changed By -,,,,,,,,,,(0PH_CHANGBY)
Brick Type -,,,,,,,,,,,,(0BP_PHBTYPE)
RPM Segment -,,,,,,,,,,(0BP_PHRPM)
IMS Data Type -,,,,,,,,,,(0IMSDDATTYP)
Assigned Product Category -,,,,,,(0PH_ASSPC)
RPM Segment -,,,,,,,,,,(0BP_PHRPM)

Effects on Existing Data

Effects on Data Transfer

Effects on System Administration

Effects on Customizing

Further Information

For more information, see the SAP Library documentation for SAP BW 3.30, under Business Content -→ Industry Solutions -→ Pharmaceuticals.






rdisp/max_wprun_time - Maximum work process run time   CPI1466 during Backup  
This documentation is copyright by SAP AG.

Length: 6049 Date: 20240520 Time: 203043     sap01-206 ( 69 ms )