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SAP Media: Media Sales and Distribution (M/SD) - Lifetime Analysis (New) ( RELNBW_353_BCT_ME_3 )

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SAP Media: Media Sales and Distribution (M/SD) - Lifetime Analysis (New)

Use

The lifetime analysis provides information on the length of a customer's subscription to date or its total length if it has since been terminated.

When a media company analyzes its live subscriptions, a lifetime analysis allows them to judge their customers' loyalty to the company and customer retention with regard to a specific object.

Queries for Lifetime Analysis

• Lifetime Analysis - Active Subscriptions (0MEMSDC07_Q0002)

• Lifetime Analysis - Inactive Subscriptions (0MEMSDC07_Q0003)

• Lifetime Analysis - Subscriptions Not Terminated (0MEMSDC07_Q0004)

• Lifetime Analysis - Subscriptions Terminated (0MEMSDC07_Q0005)

• Lifetime Analysis - Active Terminated Subscriptions (0MEMSDC07_Q0006)

• Lifetime Analysis of Active Subs w/Ref. to Promotion Data (0MEMSDC07_Q0007)

• Lifetime Analysis for Active Subs with Ref. to Publication (0MEMSDC07_Q0009)

• Flexible Lifetime Analysis (0MEMSDC07_Q0008)

Data Targets for Lifetime Analyses

No new InfoCubes have been implemented for lifetime analyses.

Characteristics and key figures that are included in the logic for the lifetime analysis have been added to the existing InfoCube for the subscription order data. Additional key figures for mapping the business transactions for subscription orders (such as suspensions, subsequent deliveries, and charitable transfers) have been added to the key figures in the InfoCube.

An additional ODS object has been created as an interim level for data retention for enriching order data with advertising data.

• InfoCube (modified): Subscription Order Items (0MEMSDC07)

• ODS: Subscription Order Items (Internal) (0MESDDS01)

• ODS: Subscription Order Items (External) (0MESDDS02)

Process Chains for Media Sales and Distribution

Display Components for Process Chains

The process chains for Media Sales and Distribution can be accessed via the display components for process chain administration:

• Media Process Chains - Media Sales and Distribution (0ME_MSD)

• Media Company Process Chains (0ME)

Process Chains

• Publication: Full Upload (0ME_IO_FULL_P01)

• Edition: Full Upload (0ME_IO_FULL_P02)

• Issue: Full Upload (0ME_IO_FULL_P03)

• Master Data - Media Sales and Distribution: Full Upload (0ME_MSD_IO_FULL_P01)

• Subscription Order Items (Internal) with Advertising Data: Init Upload (0ME_MSD_INIT_P01)

• Subscription Order Items (Internal) with Advertising Data: Delta Upload (0ME_MSD_DELTA_P01)

• Subscription Order Item (External): Init Upload (0ME_MSD_INIT_P02)

• Subscription Order Item (External): Delta Upload (0ME_MSD_DELTA_P02)

• Subscription Addresses: Init Upload (0ME_MSD_INIT_P03)

• Subscription Addresses: Delta Upload (0ME_MSD_DELTA_P03)

Enhanced DataSources and InfoSources for Lifetime Analysis

• InfoSource: M/SD Subscription Order Items (0ME_ISM_SD_ORD_ITEM)

• DataSource: IS-M/SD Subscription Order Items (0ME_ISM_SD_ORD_ITEM)

• InfoSource: M/SD External Subscription Order Items (0ME_ISM_SD_ORD_ITEX)

• DataSource: IS-M/SD External Subscription Order Items (0ME_ISM_SD_ORD_ITEX)

• InfoSource: M/SD Subscription Promotion Data (0ME_ISM_SD_ORD_PROM)

• DataSource: IS-M/SD Subscription Promotion Data (0ME_ISM_SD_ORD_PROM)

Role Structure for Accessing Lifetime Analyses

You can access all the evaluations for lifetime analyses via the submenu in the role menu:

Subscription -> Lifetime Analyses for Presentation Role:

• Head of Sales and Distribution (Publishing) (SAP_BWC_CIRCULATION_SALES_MAN)

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Length: 4808 Date: 20240603 Time: 031437     sap01-206 ( 47 ms )