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Models for Calculating Coupon Redemption Rates ( RELNBW_702_CRM_MKT_RM )

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Short text

Models for Calculating Coupon Redemption Rates

Use

Models for calculating coupon redemption rates help you to determine the redemption probability for a coupon. This can be extremely useful when planning and monitoring coupon campaigns.

The calculation can use historic data from completed campaigns or data from the campaign currently running. Using the BAdI Adjust Coupon Redemption Models (RSMRM_CORM_BADI in the SAP BI system or CRM_MKT_MRMBW_CORM in the SAP CRM system), the calculation models are connected to the CRM Marketing Planner, where you can display the results of the calculation.

Effects on Existing Data

The modeling of redemption rate calculation models is based on the functions of the Analysis Process Designer. The calculation takes place in transaction rsmrm_corm.

Effects on Data Transfer

Effects on System Administration

Effects on Customizing

Further Information

For more information, see the documentation for the BAdIs RSMRM_CORM_BADI and CRM_MKT_MRMBW_CORM.

For general information on the Analysis Process Designer, see SAP NetWeaver -> Information Integration > SAP Business Information Warehouse -> BI Platform -> Analysis Process Designer.

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