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Bounce Management (new) ( RELNCRM-MKT_SIE_BOUNCE )

BAL Application Log Documentation   CPI1466 during Backup  
This documentation is copyright by SAP AG.

Short text

Bounce Management (new)

Use

If you have implemented SAP CRM 4.0 Add-On for Service Industries, this release note is not relevant for you.

As of SAP CRM 5.0, there is a new function for recognizing and processing marketing e-mails that could either not be delivered and are returned as an automatic response mail to the sender, or mails that could be delivered but cannot be seen as a response mail as such. (for example, out of office replies) These automated response mails are known as'bounces'. From a reporting perspective, it is important to be able to differentiate between these automated e-mails and those that are actual responses to the original marketing e-mail.

Bounces can either be permanent or temporary bounces. There can be many reasons as to why the e-mail was not delivered: on the one hand, the e-mail address may have been invalid (permanent bounce), and on the other hand, there could be a temporary problem, such as mail server overload (temporary bounce). In the first instance, resending the mail is pointless and follow-up steps could be to delete the e-mail address or to attempt to update it. In the second instance, resending the e-mail at a later date my be successful. One possible follow-up step could therefore be to resend the e-mail.

Using a graphical editor, you can determine rules that define how the execution of such steps is triggered. For this purpose, the category editor and the rule editor of the E-Mail Response Management Systems (ERMS) are available. In the category editor, a category hierarchy for the different types of bounce is created. The rules for follow-up processing are then defined based on these categories.

Effects on Existing Data

Effects on Data Transfer

Effects on System Administration

Effects on Customizing

You have defined the necessary Customizing settings for the E-Mail Response Management System.

Further Information

For more information, see the release note for ERMS.

BAL Application Log Documentation   BAL Application Log Documentation  
This documentation is copyright by SAP AG.

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