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CRM Sales Performance Analysis ( RELNCRM_30A_BTXANA_SALES )

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CRM Sales Performance Analysis

Use

CRM Sales Performance Analysis is a reporting tool for monitoring and managing sales performance, in a way that meets the challenges of today's rapidly changing and demanding sales environment. It consists of reports and analyses based on queries in the SAP Business Information Warehouse, and compares both financial and operational figures taken from a range of analytical applications. This ensures that reporting is not purely concerned with financial success rates, but that it contributes to a clear company strategy by providing an overview of all important key figures.

The queries in CRM Sales Performance Analysis use data taken from the CRM system, such as master data about business partners or products, and transaction data from business transactions, such as activities, opportunities, orders and contracts. This data is evaluated and analyzed in order to provide valuable information about sales pipelines, sales funnels, customer lifetimes and profitability, as well as the efficiency of your company's internal processes.

Effects on Existing Data

Effects on Data Transfer

Data is transferred from the CRM system to the Business Warehouse system, where it is structured into InfoSources, InfoCubes and queries.

Effects on System Administration

Effects on Customizing

To set up your CRM system so that it can communicate with your Business Warehouse system, see the CRM IMG under Settings for SAP Business Information Warehouse -> Settings for Extractors and Business Content.

Further Information

For detailed information about the CRM analyses in the Business Information Warehouse, see the SAP Library for Business Information Warehouse under Business Content -> Customer Relationship Management -> Sales Performance Analysis.

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This documentation is copyright by SAP AG.

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