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Short text

Segment Builder: Attribute Lists (New)

Use

For Release 3.0, a transaction has been developed with which to create attribute lists used as selection criteria to model profiles and create target groups in the Segment Builder.

For Release 3.0, target group creation is no longer restricted to attributes defined specifically within CRM Marketing: target groups may also be created from the following selection sources:

  • Attribute sets
  • Master data (using InfoSets)
  • BW reports
  • Target groups

The user of this new transaction is the Database Manager (role) who is responsible for drawing up a list of attributes to be used in the Segment Builder. He or she selects the permitted selection sources by means of a graphic interface divided into two parts: one area for the selection sources and another for the attribute lists. Data in both areas is represented using tree structures.

Having first selected the selection sources, the database manager then creates his/her selection attribute list by dragging and dropping data sources from one side of the screen to the other. Once the attribute lists have been created, he or she then releases those attributes to be used for creating profiles and target groups. They may also specify filters for particular attributes (i.e. particular attribute values) which represent conditions that a business partner must meet in order to belong to a particular target group. To specify attributes from the BW (key figures for example) he or she creates InfoSets and defines these as a selection source. These InfoSets are then released explicitly for target group selection.

The Database Manager aims to provide selection attributes in such a way as to enable the user of the Segment Builder to use these attributes without needing to refer back to him or her.

Effects on Data Transfer

Effects on System Administration

Effects on Customizing

  • In the IMG, you make your settings for attribute lists in Customizing for Customer Relationship Management under Marketing -> Segment Builder.





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