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New Features in Key Figure Planning for CRM Marketing ( RELNCRM_40_KPI_PLANNING )
PERFORM Short Reference ABAP Short ReferenceThis documentation is copyright by SAP AG.
Short text
New Features in Key Figure Planning for CRM Marketing
Use
Enhanced integration with SEM planning in Release 4.0 means that there are several new features to add or as an alternative to the 'old-style' key figure planning from Release 3.0. Depending on the type of activity and the type of planning profile group you define, the following tab pages are available:
- Trade Spends/Volumes
This tab page is mainly used for trade promotions and trade promotion elements but can also be used for campaigns. You can enter trade spend information on the Trade Spends/Volumes page and then use this to carry out planning such as top-down planning and distribution.
- Costs
This tab page is specific to campaigns or campaign elements and allows you to carry out cost planning. It takes information from the Distribution tab. On the Distribution tab page, the dimensions for which the cost of the consumer promotion can be distributed are specified. This information is then transferred to cost planning.
It is integrated with purchasing so that you can compare purchasing costs and planned costs. Once planning has been carried out, you can then transfer this information to SAP R/3 for budgeting and then execute your campaign.
- Success Key Figures
On this tab page you can evaluate the success of a particular campaign or trade promotion using your key figures. It would allow you, for example, to evaluate the increase in revenue brought about by a media campaign
- Analyses
Here you can display information in the form of analyses from SAP BW.
Another new feature of key figure planning is versioning. Versioning allows you to take a 'snapshot' of your planned data at a given point and use this for future reference, for example, to make comparisons over the course of a campaign
Effects on Existing Data
Effects on Data Transfer
Effects on System Administration
Effects on Customizing
Further Information
Fill RESBD Structure from EBP Component Structure RFUMSV00 - Advance Return for Tax on Sales/Purchases
This documentation is copyright by SAP AG.
Length: 2412 Date: 20240603 Time: 031239 sap01-206 ( 66 ms )
