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CRM_CHANNEL_ENHANCEMENTS_1: Business Function Cross-Channels Enhancements (New ( RELNCRM_7E1_CHNLENHN1_BF )

CRM_CHANNEL_ENHANCEMENTS_1: Business Function Cross-Channels Enhancements (New ( RELNCRM_7E1_CHNLENHN1_BF )

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CRM_CHANNEL_ENHANCEMENTS_1: Business Function Cross-Channels Enhancements (New

Use

As of SAP enhancement package 1 for SAP CRM 7.0, the business function Cross-Channel Enhancements (CRM_CHANNEL_ENHANCEMENTS_1) is available. With this business function, the following backend functions are enabled:

  • Store Locator
You can now integrate a mapping application programming interface (API) with the consumer's store-related data into a single integrated UI interface. The cartographic data from the API adds location information to the consumer's store-related data.
  • Knowledge Management
You can now access Knowledge Management content online in the Web shop. Self-service users have easy and fast access to most relevant information that they need.
Additionally, customer service agents can use KM content in the Interaction Center to remain connected to one another, share knowledge, and access relevant information in the most effective manner.
  • Advanced Recommendations
You can now create specific sets of related or associated products, for example, products that were viewed together, added together to the shopping cart, or ordered together. You can also integrate specific sets of related or associated products to the Web Channel (via CRM Marketing) so that related or associated products are displayed in the Web shop. Furthermore, you can optimize Web Channel-specific sets of related or associated products with customer profile information by using CRM Marketing (customer segments) or by using CRM Marketing.
  • PPR Item Categories
You can now define item categories for partner/product ranges and top n lists.

Effects on Existing Data

Effects on Data Transfer

Effects on System Administration

For Advanced Recommendations, to customize the mapping of BW models and create groups:

Customer Relationship Management-> Marketing -> Product Proposals -> Assign BW Models to RFC Destination and Create Groups

Effects on Customizing

Further Information

SAP Library for SAP CRM on SAP Help Portal at http://help.sap.com/crm -> SAP CRM 7.0 Enhancement Package 1 -> Application Help -> Business Functions (SAP Enhancement Package 1 for SAP CRM 7.0) -> Business Functions for SAP Customer Relationship Management -> Enhancements for Channels






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This documentation is copyright by SAP AG.

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