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CRM_MKT_PRD: Business Function Marketing Productivity (New) ( RELNCRM_7E1_MKTPRD_BF )

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CRM_MKT_PRD: Business Function Marketing Productivity (New)

Use

As of SAP enhancement package 1 for SAP CRM 7.0, the business function Marketing Productivity (CRM_MKT_PRD) is available. The following functions are available after activating this business function:

• Integrated Marketing Calendar

You can use the integrated Marketing Calendar to do the following:

• Act as a central entry point that gives an overview of all running and planned marketing activities within a certain time range.

• Provide required insights into marketing activities

• Enable users to actively work with the integrated marketing calendar.

The calendar supports task-based configuration for the specific needs of different users in the marketing and sales departments.

The major benefits are as follows:

• Improved alignment and visibility of all marketing activities

• Increased collaboration within marketing teams in planning marketing campaigns and programs

• Campaign To-Dos

You can manage campaign-internal activities (campaign to-dos) associated to campaigns.

You can use campaign to-dos to perform the following tasks:

• Configure campaign-specific activities and tasks for each campaign type and status of campaign

• Assign mandatory and optional tasks to parties involved in the campaign

• Manage campaign-specific activities and tasks for business partners in association with campaigns

• Campaign Templates

You can use campaign templates to do the following:

• Copy an existing campaign template to create a new one that you can then modify for your own purposes.

• Create a template from an existing campaign.

• Create a campaign from an existing template.

You can also search for templates, and delete them.

You can use campaign templates in the Integrated Marketing Calendar.

• Third Party Digital Asset Management

You can use third party digital asset management integration to do the following:

• Assign a digital asset in a third party DAM system to a CRM object

• Add a digital asset in a third party DAM system to a mail form

• Search for a digital asset in a third party DAM system

Mail Forms

• Mail form transports

You can search for and select a mail form defined in one system and trigger the transport of this mail form and its translations (and related information) to a destination system.

• Original language of mail form

You can now choose the original language of your mail forms. The language can now differ from the logon language you use.

• File export UI

There is now a new UI for high-volume mail forms and mail forms of usage File Export.

• Product tables

You can now use the Product Table button to add a placeholder in mail forms where you can insert product tables.

Campaigns

• Default execution language

You can specify the default execution language assigned to a campaign. This does not have to be your logon language.

• Export of multiple values of marketing attributes

In high-volume marketing and collaborative campaign management, you can assign multiple values to attributes and export them to a Microsoft Excel table.

• Export of product data

In marketing campaign mail forms, the file export feature has been enhanced to include product attributes.

• Dates assignment block

Campaigns now include a new Datesassignment block. Here you can edit date ranges for your campaigns, or simply a start date, according to your Customizing settings.

NOTE: Additional date ranges can be type-dependent for all Marketing objects.

• Search for target groups assigned to specific campaign

The search functionality has been enhanced so you can now search for target groups assigned to a specific campaign.

Segmentation

• Change logs

Changes made to target group items are logged. If you add or remove a item from a target group, then a change log is written.

• Additional field for archiving

You can now archive your segmentation models more easily by choosing a particular date on which to archive your segmentation models, using the To Be Archived From field. On the date you specified, the segmentation model is included in the archiving write program (system status archived) and is no longer visible on the user interface. Using the deletion program, the segmentation model is then deleted from the database.

Effects on Existing Data

Effects on Data Transfer

Effects on System Administration

Effects on Customizing

For more information, see the following release notes:

• Integrated Marketing Calendar (New)

• Campaign To-Dos (New)

• Campaign Templates (New)

• Third Party Digital Asset Management Integration (New)

Further Information

TXBHW - Original Tax Base Amount in Local Currency   BAL_S_LOG - Application Log: Log header data  
This documentation is copyright by SAP AG.

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