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Media-Mix ( RELNISM_402_HT_MMX )

Media-Mix ( RELNISM_402_HT_MMX )

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Media-Mix

Description

Media-mix COAs are available to you in the 4.02 Release of the IS-M Advertising Management component.

A media-mix COA is a combination of COAs known as "involved COAs" that are granted a further discount, bonus or fixed quantity price in addition to standard COAs.

When a media-mix COA is settled, settlement is performed for all involved COAs. However, conditions are only granted if they are fulfilled together.

  • Additionally granted discount means that particular conditions from standard and media-mix COAs are deactivated using a condition exclusion rule.
  • Fulfilled together means that a fulfillment rule is used to decide whether a media-mix COA is fulfilled once the involved COAs have been fulfilled. If this is not the case, conditions will no longer be granted (during settlement).

The condition exclusion rule and the fulfillment rule are attributes of the media-mix COA. They are not specified for each media-mix COA individually, but together with optional joint attributes form a creation type. When creating a media-mix COA it is only necessary to specify the creation type.

Dependent functions

The output determination procedure MXMESS (in application JK) is used for media-mix COA output determination.

Admissible partner functions should be entered in the partner determination procedure MX00 (in application ABSC).

Examples of condition exclusion rules

Alternate discount assignment

Condition exclusion rule 2 (Media-mix COA has priority)

An advertiser has a COA for 4 advertisements in a magazine at a price of $1000 per page and an additional COA for 5 advertisements in a weekly newspaper at a price of $1200 per page. These conditions are only granted if both COAs are fulfilled. If this is not the case, prices from the advertiser's other COAs apply, or if the advertiser does not have any other COAs, prices are determined using a price list.

Condition exclusion rule 1 (Best conditions)

An advertiser has a COA with a rolling discount from January 1st till December 31st. The same advertiser also has a media-mix COA with 10% discount with best conditions from March 1st, until March 31st. Orders in March are assigned to both COAs.

Gross COA $1000
5% (standard) $-50 inactive, since less favourable
10% (media-mix) $-100
Total $900

If the rolling discount from the standard COA increases to 8% during interim settlement in March, the document pricing procedure will be

Gross COA $1000
8% (standard) $-80 inactive, since less favourable
10% (Media-mix) $-100
Total $900

The inactive condition will also be updated during COA settlement.

Variant 1: The media-mix COA is not fulfilled. This will produce the following during final settlement:

Gross COA $1000
5 or 8% (standard) $-50 or -80 active since more favourable
0% (Media-mix) $0
Total $950 or 920

This is thus a subsequent debit of $50 or $20.

Variant 2: The media-mix COA is fulfilled. Thus, no changes will be made to final settlement. If the rolling discount for the standard COA increases further to 12% during the course of the year, this will produce the following figures after final settlement:

Gross COA $1000
12% (standard) $-120 active since more favourable
10% (Media-Mix) $-100 inactive, since less favourable
Total $880

Producing a credit memo of $20.

Multiple discount assignment

A media company offers a discount of 10% in addition to any discounts from other COAs for a limited period (e.g. during a specialist trade fair) if an advertiser produces at least $150 000 sales volume (even after any discount from other COAs) in a newspaper and sales volume of at least $100 000 in a magazine.

An order receives discounts from two COAs.

Assessment basis 1   $1000
Discount 1 (COA A) 5% $-50
Assessment basis 2   $950
Discount 2 (COA B) 5% $-95
Total after discounts   $855

During settlement of the assignment for COA A the discount increases to 6%.

Assessment basis 1   $1000
Discount 1 (COA A) 6% $-60
Assessment basis 2   $940
Discount 2 (COA B) 10% $-94
Total after discounts   $846

Updating COA B reduces the sales volume by $10 ($950 - $940). This may result in a subsequent settlement of COA B (according to discount scale) being performed using a lower discount, e.g with 8% discount.

Assessment basis 1   $1000
Discount 1 (COA A) 6% $-60
Assessment basis 2   $940
Discount 2 (COA B) 8% $-75.20
Total after discounts   $864.80

Effects on Customizing

New nodes have been added in Customizing: SAP Media - Industry-Specific Components -> Advertising Management -> Sales -> Customer Outline Agreement -> Media-Mix.






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