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Campaign Master Data in the Marketing Planner (Changed) ( RELNISM_472_CRM_MKTPL )

Campaign Master Data in the Marketing Planner (Changed) ( RELNISM_472_CRM_MKTPL )

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Campaign Master Data in the Marketing Planner (Changed)

Use

Campaigns in Campaign Managementwere previously planned in the Marketing Planner in SAP CRM, then released and transferred to SAP Media. Media-specific attributes, such as validity period, usage, and template documents, then had to be added in SAP Media for master data maintenance.

As of SAP CRM 4.0 SP 05, you can create, change, and display campaign master data for SAP Media in the Marketing Planner in SAP CRM. It is no longer necessary to postedit the campaign master data in SAP Media and switch between the two application components.

You must define your own set type so that a tab for entering the media-specific attributes is displayed in the Marketing Planner in SAP CRM. On the tab page, you can implement a BSP application that provides the functions for editing the media-specific attributes on further tab pages:

  • Campaign tab: The tab page is subdivided into the areas Campaign, Assignment, and Sorting. Each of these subareas is also displayed as a tab page.
  • Campaigntab: Displays campaign data, such as Description, Validity period, Use.

  • Assignment tab: Displays template documents assigned to the campaign document and those that can be assigned to the campaign in a hierarchy tree, split according to Media Sales and Distribution and Advertising Management.

  • Sorting tab: Display sequence of template documents, split according to Media Sales and Distribution and Advertising Management.

  • Template tab: Displays the existing template documents, split according to Media Sales and Distribution and Advertising Management. You can also create and search for template documents.
  • M/SD Promotional Data: Displays promotional data, from which you can access the corresponding processing functions in Media Sales and Distribution.

Further Information

For further technical data, see note 627927.






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