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Scenario Planning (New) ( RELNKC_MRM_SCENPLAN )
PERFORM Short Reference General Data in Customer MasterThis documentation is copyright by SAP AG.
Short text
Scenario Planning (New)
Use
As of CRM 4.0 SP03 (Kimberly-Clark MRM SP02), a new development, Scenario Planning, allows you to consider a variety of quantitative and qualitative information in a systematic way in order to formulate marketing strategies. It allows you to plan all marketing activities from budget planning to expected returns and apply this planning to optimize marketing processes. With Scenario Planning, you are able to effectively coordinate and plan marketing activities, thereby avoiding resource waste and redundant effort.
Scenario Planning is performed in People-Centric CRM in the Marketing Scenario Planner. Here you can create multiple scenarios, each of which represents a set of marketing elements and circumstances that you want to consider within your scenario planning analysis. Because Scenario Planning is an iterative process, you can continue to adjust the scenarios and perform what-if analyses. Based on the outcome of these analyses, you may decide on a scenario that you will execute.
For more information about Scenario Planning, see the SAP Library for mySAP Customer Relationship Management -> CRM Enterprise -> Marketing -> Marketing Planning -> Scenario Planning.
Effects on Existing Data
Effects on Data Transfer
Effects on System Administration
Effects on Customizing
To use Scenario Planning to formulate accurate analyses of the outcomes of various marketing scenarios, you need to carry out the follow Customizing activities:
Further Information
RFUMSV00 - Advance Return for Tax on Sales/Purchases TXBHW - Original Tax Base Amount in Local Currency
This documentation is copyright by SAP AG.
Length: 2276 Date: 20240520 Time: 201528 sap01-206 ( 49 ms )
