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CRMV_MKTPL_BGL - Define Business Goals

CRMV_MKTPL_BGL - Define Business Goals

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In this Customizing activity, you define your business goals. These are offer categories that relate to the purpose of the real-time offer.

When you have assigned the business goals to real-time offers, you can filter the SAP Real-Time Offer Management campaigns according to business goals and other parameters and apply a new priority to all filtered real-time offers or to specifically selected ones.

A business goal or the purpose of your real-time offer could for example be "Revenue Generation" .






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