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CRM_MKTPL_CHANNEL - Define Communication Medium

General Material Data   PERFORM Short Reference  
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In this Customizing activity, you specify communication media (in effect, communication strategies consisting of one or more different media) by which you intend to contact business partners in a campaign. You enter the communication medium in Define Communication Mediumwith the specific communication method.

The attributes of each communication medium can be transferred to the SAP NetWeaver Business Warehouse component for evaluation.

Background

Each communication medium consists of one or more communication methods together with a priority that you assign to a communication method.

Unless an activity is generated, Interaction Objects are generated by default.

Example

You could create the communication medium Phoneor E-mailor Fax. The description you use is your decision, but for ease of use, it makes sense to name the communication medium according to the communication methods it contains. The communication method defines the means by which business partners belonging to a target group are informed about the content of a campaign (by telephone, e-mail, fax, and so on).

You specify the individual communication method or methods to be assigned to the communication medium under Communication Methods and Transaction Types. In this example, you would assign the methods Telephone, Internet mail (SMTP), and Fax.

Your entry in the Priority field determines the order in which the different methods are used. However, if you wish you may also specify one communication method only.

If a given communication method is already defined for a business partner in their master record (for example, they wish to be contacted by e-mail only) then you can use Define Communication Methods for BP-determined to specify that your business partners are to be contacted by the communication method specified in their master record.

If you want to trigger business transactions (for example, activities) then on the same screen, assign a business transaction type (defined in Customizing) to the relevant communication method.

For the BP-determined communication method you can define a business transaction type for each communication method entered.

In Assign File Export Variant, you can assign the file export variant that you defined in the activity Define File Export Variant.

High-Volume Scenario

If you are working with the high-volume scenario, select Define High-Volume Communication Medium.In this scenario, there are only two possible methods that you can select, File Exportor Internet Mail (SMTP).You can adapt these more specifically by using the BAdI Define Outbounds for High-Volume Campaign Execution.

By choosing Create IO, you can specify that for each business partner or marketing prospect involved, an interaction object entry indicates the respective campaign execution.

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Length: 3894 Date: 20240523 Time: 155029     sap01-206 ( 77 ms )