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CRM_MKTPL_TACT - Define Tactics

CRM_MKTPL_TACT - Define Tactics

RFUMSV00 - Advance Return for Tax on Sales/Purchases   Fill RESBD Structure from EBP Component Structure  
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In this activity, you define the tactics for campaigns and campaign elements or trade promotions and trade promotion elements.

The values that you define here are then shown in the input help for the Tactic field. You can find this field under General Data.

When you evaluate the campaign or trade promotion in the Business Information Warehouse, you can use this field to report on the effectiveness of these tactics.

For example, you could define the following tactics for the consumer goods industry:

  • Price reduction for a limited period
  • Special offers
  • Coupon discounts






RFUMSV00 - Advance Return for Tax on Sales/Purchases   ABAP Short Reference  
This documentation is copyright by SAP AG.

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