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MCLICRMV_MKTPL_ATT_DOC - MCLICRMV MKTPL ATT DOC

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Short Description of Function

Maintain Attributes for Field catalog of Marketing Project Attributes.

Use

You can use this IMG activity to:

View the standard marketing calendar attributes delivered by SAP. These attribute entries cannot be changed without modifying the attribute structure.

Maintain your own attribute entries for attributes which have been added by the customer (e.g. fields added via Easy Enhancement Workbench).

Note: Customer-specific attributes have to be added in a customer namespace.

Requirements

Default Settings

The field catalogue of marketing project attributes that you see here can be transferred to the marketing calendar for Group By, Search By Attribute functions and default values in the row context.

Since this is a catalogue containing meta data about attributes, it does not tell you which attributes are actually used in the calendar. It is more of a superset of attributes for you to choose from.

Activities

To maintain customer-specific attributes, use the following fields of the customizing view:

Calendar Attr. ID

The technical ID of an attribute.

Category

This is the object category. For example, CP for campaigns or campaign elements and TP for trade promotions.

Attribute ID and Category together form the key of the customizing entry. This means that you can maintain the same attribute ID for different object categories. You do this when the corresponding attribute contains object-specific values such as the Type / Objective / Tactic.

Assgmt Type

This is the technical name of the marketing project assignment which has the attribute structure containing the attribute to be added.

If the assignment type is empty, it means that the attribute is a header attribute and is expected to be part of attribute structure CRMS_MKTPL_OL_ATTRIBUTES_ALL.

Data Field

This can either be:

The name of a single field, which is part of the corresponding attribute structure depending on the assignment type. (See above)

The name of a structure containing all the fields that combine to form the distinct value of the attribute.

Example:

Attribute Person Responsible has data field RESPONSIBLE. This is the name of the field in attribute structure CRMS_MKTPL_OL_ATTRIBUTES_ALL. And there is no other attribute you have to consider parallelly, for a consistent person responsible entry.

In contrast, there is the Type / Objective / Tactic attribute. Since a tactic can make sense only if an objective is known and an objective can make sense only in the context of a given type, these individual attributes have to be considered together to make up the logical calendar attribute Type / Objective / Tactic. In such cases, you can specify the name of a structure as the data field which contains fieldnames of the individual attributes that have to be grouped.

Data Field

This is almost the same as the previous Data Field entry, only that this Data Field contains clear textual descriptions of data whereas the previous one contains technical keys.

Cardinality

This indicates if the attribute is a one-is to-one (1:1) or a one-is to-many (1:N) attribute.

Example:

Attribute Person Responsible is a 1:1 attribute because one marketing project can have exactly one person responsible.

Attribute Product in contrast is a 1:N attribute because one marketing project can have multiple products.

Attributes with a cardinality of 1:N cannot be used as row context attributes and will only be available in Group By and Search By Attribute.

Attribute Name

Text that appears on the marketing calendar UI, to represent this attribute.

Separator

Here you can specify the characters (a maximum of three) that will be used to separate grouped attribute values.
For example: Type / Objective / Tactic

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Length: 4631 Date: 20240523 Time: 194056     sap01-206 ( 79 ms )