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SIMG_CFMENUORKEKEPH - Maintain Segment-Specific Events

In this activity, you can define segment-specific events, or events that apply for specific characteristic values in planning. An event is a short-term influence on your profitability data, such as an advertising campaign for summer fashions planned for the month of May. Segment-specific events let you define different revaluation factors for different regions (supposing, for example, that the increase in sales that results from the asvertising campaign will be larger in southern countries than in northern countries).

With a so-called "access key", you define which revaluation factors should apply for which characteristic values in planning. Thus an access key combines all the information pertaining to segment-specific revaluation.

You do not need to make all entries for all profitability segments to use a segment-specific event in planning. Instead, all you have to do is specify the access key, and the system carries out all the corresponding revaluations.

To define a segment-specific event:

1. Create an access key.
2. Define a derivation rule for segment-specific events. Note that the "access key" is a mandatory source field and is thus automatically entered in the derivation rule. Select the additional characteristics that you want to use to determine the event. The "event" field is a mandatory target field and is thus automatically entered in the derivation rule.
3. Create rule values for the derivation rule. These are the combinations of characteristic values and the resulting revaluation keys. If you have not yet created any revaluation keys, you can do so here by double-clicking on the "Revaluation key" field.
   
   You can also define rule values directly from the application menu.