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V_CRM_MKTPL_TY_L - Define Loyalty Types

General Data in Customer Master   Fill RESBD Structure from EBP Component Structure  
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In this Customizing activity, you define types of marketing project for use in your loyalty management business scenario. You can define multiple loyalty types. These loyalty types are available for use in planning and execution in your system. The settings that you make here and in other activities in Customizing for Customer Relationship Management under Marketing -> Loyalty Management define the business logic for these types.

You assign a category to each of your loyalty types. For a loyalty management business scenario, we deliver the following categories:

• Loyalty Program (LY)

You use the category Loyalty Program for your types of loyalty program. You use a marketing project of this type to encapsulate all aspects of your loyalty program.

• Reward Rule Group (RG)

You use the category Reward Rule Group for your types of reward rule group. You can create marketing projects of this type in a loyalty program.

• Reward Rule (RL)

You use the category Reward Rule for your types of reward rule. You can create marketing projects of this type in a reward rule group.

You can assign a status profile to each of your loyalty types. For more information, see status profile.

You assign templates to types of reward rule groups and reward rules in the Customizing activity Define Templates for Reward Rule Maintenance.

PERFORM Short Reference   Fill RESBD Structure from EBP Component Structure  
This documentation is copyright by SAP AG.

Length: 2311 Date: 20240523 Time: 201524     sap01-206 ( 42 ms )